Public Relations
92% of people trust earned media - nearly 40% more than paid media. Earned media is publicity gained organically including news coverage, media mentions, ratings and reviews, and consumer-to-consumer conversations.
I’ll help you earn headlines, manage your public image and reputation, create buzz and expand your audience. I've generated press for clients locally, nationally and internationally, across a variety of mediums and outlets including print/online articles, TV/radio/podcast appearances, speaking engagements, and more. I generate goodwill for organizations through publicity material, media, community and charity events, as well as developing marketing and promotional material. I build positive brand image, manage reputation, garner the right media attention and, most of all, contribute to your long-term success.
My approach starts with laying a strong foundation for your brand on Google’s search engine results page, before seeking out high-value media placements that align with your brand mission to achieve your reputation goals. I push the limits of traditional public relations by prioritizing coverage that supports search engine optimization, to make the most of your coverage and ensure greater visibility and lifespan online.
PR Strategy
Media Training & Mock Interview
Personalized Media Outreach
Earned Media & Media Relations
Press Release Writing & Distribution
Key Messaging & Talking Points
Media Material Content Creation
On-Site Interview Assistance
Client Coverage
Client
Case Studies
Articulating technical subject matter for a NFP.
Breaking barriers with an Indigenous activist.
Growing a cult-following for a local NBA artist.
Establishing credibility for a real estate developer.