Public Relations

92% of people trust earned media - nearly 40% more than paid media. Earned media is publicity gained organically including news coverage, media mentions, ratings and reviews, and consumer-to-consumer conversations.

I’ll help you earn headlines, manage your public image and reputation, create buzz and expand your audience. I've generated press for clients locally, nationally and internationally, across a variety of mediums and outlets including print/online articles, TV/radio/podcast appearances, speaking engagements, and more. I generate goodwill for organizations through publicity material, media, community and charity events, as well as developing marketing and promotional material. I build positive brand image, manage reputation, garner the right media attention and, most of all, contribute to your long-term success.

My approach starts with laying a strong foundation for your brand on Google’s search engine results page, before seeking out high-value media placements that align with your brand mission to achieve your reputation goals. I push the limits of traditional public relations by prioritizing coverage that supports search engine optimization, to make the most of your coverage and ensure greater visibility and lifespan online.

  • PR Strategy

  • Media Training & Mock Interview

  • Personalized Media Outreach

  • Earned Media & Media Relations

  • Press Release Writing & Distribution

  • Key Messaging & Talking Points

  • Media Material Content Creation

  • On-Site Interview Assistance

Client Coverage

Client

Case Studies


Articulating technical subject matter for a NFP.

Breaking barriers with an Indigenous activist.

Growing a cult-following for a local NBA artist.

Establishing credibility for a real estate developer.

Let’s Get Started