Crisis Management

Crises are swift and unforgiving. They can damage your brand reputation, disrupt business operations, and have a long-lasting financial impact. The media and the public will not wait for you to get yourself organized in an emergency or crisis. So, what are people expecting you to do, and what are you supposed to say?

Crisis management is a highly specialized field within the public relations industry. As a consultant I provide objective expertise to protect your assets, help you identify your internal and external blind spots, and avoid, manage and recover from reputation damage. I pride myself on utilizing restorative justice techniques to implement sustainable and lasting change, so that ideally, you never need to hire a crisis manager again.

Effective crisis management starts with proactively managing your online reputation, building relationships with your audience, establishing yourself as credible and trustworthy, and being better equipped to effectively respond to specific incidents. Regardless of the scope of the crisis, having an effective plan in place can be the difference between quick resolution and irreversible brand damage.

When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. Whether you're facing a natural disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and clarity, and potentially even life and death. Boost your reputation resilience and go into adversity prepared.

  • Communications Strategy

  • Issues Management

  • Reputation Management

  • Threat Assessment

  • Media Relations

  • Media Monitoring

  • Spokesperson Training

  • Key Messaging & Talking Points

  • On-Site Interview Assistance

  • 24/7 Crisis Line

I want to thank you for the incredible support and advice you provided when we were in the thick of crisis; it was extremely valuable at a time when we had a hard time thinking. It was fascinating to get insight into your profession and I’ve developed a new profound respect for what you do!
— Ottawa, ON

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