What you need to know, so far, about the Blake Lively/Justin Baldoni legal feud

Who is winning the PR war?

Last week, the Baldoni team released a 10-minute video of Baldoni and Lively filming a slow dancing scene, a scene in which Lively alleged Baldoni inappropriately "leaned forward and slowly dragged his lips from her ear and down her neck."

In the video, both actors appear to be amiably discussing the scene. At one point, Baldoni nuzzles Lively's neck and asks her if he's "getting beard" on her. Lively laughs and says she's probably getting spray tan on him. Baldoni says that "it smells good."

Baldoni's team says the footage proves that they are both acting with "mutual respect and professionalism" while Lively's team responded that "any woman who has been inappropriately touched in the workplace will recognize Ms. Lively's discomfort."

Baldoni's team also released more evidence it believes exonerates their client, this time a seven-minute audio message Baldoni had apparently left for Lively.

In the message, he apologizes to Lively for "falling short" over his reaction to her script change suggestions. He says he's a "very flawed man" and that Lively's suggestions were "really good and would make the movie sing."

Tieja MacLaughlin, a Toronto-based crisis public relations consultant, said that in terms of crisis PR, Baldoni's team has the upper hand, at least for the moment. 

"They certainly have been proactive from the beginning," she said.

The recently released video and audio, for example, has been a critical piece in helping to portray Baldoni as a more empathetic and caring individual, and counter Lively's narrative of him. 

Lively's team is "more behind the 8-ball when they're reacting instead of controlling the narrative and controlling the message, which the Baldoni team is doing so well," MacLaughlin said.