How To Book A Podcast

1. Positioning

Get placed on better shows - and more of them - by crafting your message in a way that best resonates with hosts and your audience so you get placed on more shows, and reach more of your target audience.

2. Targeting

Avoid wasting time and money talking to the wrong audience. Identify the right shows for your team to guest on and outline what makes them right.

3. Training

A great podcast interview is a combination of art and science. Undertake media training to stay on message and feel comfortable.

4. Interview Planning

Every show you appear on is different, so ensure your key messaging is tailored to each unique audience to achieve the biggest impact and see the best results.

5. Podcast Relations

Spammy or careless pitches hurt your brand. At best, you end up in the trash. At worst, your brand leaves a bad taste in the host's mouth. Share the interview on your social channels, and stay in touch with the producer and host.